Let the Lunatics Take Over the Asylum

StrategyWe’ve worked with some of the most recognised rapid growth technology firms in the country. Over the years we’ve observed a string of common themes peculiar to these businesses. At best these peculiarities inhibit growth. At worst, they combine until they have a strangle hold on the organisation so it can no longer breath.

With the pace at which the industry moves, comes the danger of quickly outgrowing current management skills. With the speed of the industry and levels of innovation, what senior management do now could easily inhibit the next stage of growth.

In some instances, it’s time for senior management to take a step back from the goal setting and strategy… Don’t get me wrong, the importance of providing vision, setting goals and having a focused strategy cannot be over emphasised. However, these metrics are often defined by stakeholders who, quite understandably, haven’t kept pace with the speed of change in the industry.

Sharing the Goal Setting & Strategy So It Gets Owned!

The issue is the people that really have the ability to take the organisation to the next level are the soldiers on the frontline.  The mish-mash of weird and wonderful personalities; the Coders coding, the Designers obsessing and the Managers trying to schedule resources, to make sense of this complexity!

None of these people joined the tech industry because they had a burning desire to have an input in the goals and strategy of an organisation. But, believe it or not, it’s these very people that should be more engaged with defining the route to the next level, because of their proximity to issues.

By putting the strategy development into the hands of the ‘lunatics in the asylum’, they have a clearer understanding of what’s required of them and how to go about achieving it. This pragmatist’s approach to strategy development enables the right things to be acted on at the right time, and the correct resources to be scheduled exactly when they’re needed. At the same time, this approach also reduces the waste, which can often be brought about through the ‘whim and fancy’ of enthusiastic team members.

Obviously, this isn’t something that will be achieved overnight. However, handled correctly, with the appropriate steps in place, we have seen this approach transform the levels of productivity in some of the most innovative companies in the country.

Would love to hear your thoughts…